Who directly oversees the program content of a radio station?

The program director is the individual responsible for overseeing the program content of a radio station. This role is crucial as the program director determines what shows, music, news, and other content are broadcast, aligning it with the station’s goals and audience preferences. They work closely with on-air talent, producers, and other staff to create a cohesive sound and identity for the station.

This position requires a strong understanding of the audience demographics, programming trends, and the station's branding. The program director’s decisions significantly influence the station’s success and listener engagement, making this role essential in radio station management.